Still more ennui
Labels: bloggers, ennui, Kosovo, Pristina
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Labels: bloggers, ennui, Kosovo, Pristina
Submit To PropellerLabels: air travel, Buenos Aires, D.C., Frankfurt, jet lag, Kosovo, Pristina, Vienna
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Labels: full moon, Kosovo, photoblogging, Pristina, sunset
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Labels: air travel, Greece, Kosovo, Macedonia, Pristina, Skopje, stogie, Thessaloniki
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Labels: Kosovo, Kosovo Independence Day, Pristina
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Despite its troubles, Kosovo offers model for nation-builders
In newest country, improvements come slowly but steadily
[...]
And yet, in spite of its problems and growing pains, Kosovo is cited by many diplomats as a credible model of nation-building, a sign -- relevant to the current debate over Afghanistan -- that a determined effort by foreigners can help to build a country from the ashes.
After years of ethnic conflict, security and stability are taking root.
[...]
[C]onstruction cranes rise like green shoots from the skyline of Pristina, Kosovo's capital, which is in the midst of a building boom thanks to foreign aid.
In another hopeful sign, Kosovo in mid-November held its first municipal elections since declaring independence on Feb. 17, 2008. Although there were a handful of violent incidents during the campaign, voters cast their ballots in peace and there were no major allegations of fraud.
Labels: Kosovo, nation-building, news context, Pristina, Washington Post
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These days, it’s not just companies that are trying to brand themselves — countries are getting in on the game as well. Half the commercials on international television news stations these days seem to be sappy, upbeat videos extolling the virtues of some nation, many of which aren’t exactly on the tourist map. There’s “Breathtaking Montenegro” and “South Africa: Alive with Possibilities” and one about Armenia whose slogan I can’t remember.
But how do you brand a place like Kosovo, whose very status is disputed and whose name is more likely to conjure images of war and ethnic conflict than the kind of pleasant feelings that make you want to go on vacation there?
Well, the international advertising firm Saatchi & Saatchi has now created a slick new television commercial and slogan, “Kosovo: The Young Europeans,” to help burnish Kosovo’s international image and fuel its quest for recognition.
The campaign seizes on Kosovo’s comparative youth in the context of an aging Europe, trying to present it — and its people — as young and dynamic. The average age of people there, according to the campaign, is 25.9.
The promise of Kosovo’s youth is a refrain I’ve heard often from optimistic young people there in recent years. Kosovo lacks great natural beauty or an abundance of memorable architecture (the capital Pristina’s most notable landmark is the boxy and far from charming Grand Hotel) or even really any established modern industry. Instead, young entrepreneurs dream of building a new economic future as a high-tech center by tapping into the Kosovo’s young, well-educated population.
But that will be a difficult task given Kosovo’s still unresolved status — blocked by Serbia, which considers its seccession illegal, it still lacks, for example, its own telephone dialing code or recognition by most international organizations — and the ethnic tensions that continue to divide its population.
Last year, I attended Kosovo’s independence celebrations on a bitterly cold February day, when tens of thousands of jubilant Kosovo Albanians braved the weather to dance on the streets of the Pristina. Kosovo’s Serbs took to the streets too, but in protest, not celebration.
Even then, as Kosovo declared independence from Serbia with American backing, it lacked the basic symbols of a state. On that day, it was the red and black flag of Albania — along with a smattering of American flags — that people waved.
The international community — or at least the part of it that backed the declaration of independence — had made clear to Kosovo’s leaders that their new state had to be a multi-ethnic one, and that any new symbols needed to include Serbs and other minorities. That meant, for example, no black two-headed eagle, like the one on the Albanian flag.
The new branding campaign draws on the new symbols the were developed as part of the independence process, particularly Kosovo’s new flag which has a blue background, the shape of Kosovo in gold and six stars representing its six peoples. It also recalls the independence celebrations, during which giant yellow letters spelling the word “NEWBORN” were erected in the center of Pristina.
The well-produced Saatchi & Saatchi commercial full of beautiful young people is designed to brand Kosovo to the outside world. But it’s not clear yet whether even Kosovo’s majority ethnic Albanian population identifies strongly with the new national symbols it presents. And its clear that at home, there’s still a lot of work to be done building a Kosovo identity that has room for all its people.
Labels: Europe, Kosovo, Pristina
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