Marketing exploitation of children

if it's true in britain, it's equally true in the u.s...

[T]oday's average British child is familiar with up to 400 brand names by the time they reach the age of 10. Researchers report that our children are more likely to recognise Ronald McDonald and the Nike swoosh than Jesus. One study found that 69% of all three-year-olds could identify the McDonald's golden arches - while half of all four-year-olds did not know their own name.

[...]

Meanwhile, childhood obesity has tripled in the past 25 years. Nearly one in six British kids is overweight; 6% are obese. For the first time, children are being diagnosed with type 2 diabetes, a disease previously thought to be confined to the over-40s.

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