Movie premieres - Hollywood goes faith-based

and, if this does well, i suppose we will have churches hosting entire first runs...

"Left Behind: World at War," the third movie based on the Left Behind series of novels about Armageddon and the Second Coming of Jesus, will open tonight on 3,200 screens across the country. But it will . . . be shown . . . exclusively in churches.

Marketing executives say the decision is part of a major trend. The entertainment industry has discovered there is power, power, product-moving power in selling movies, books and music through churches -- particularly the suburban megachurches that draw thousands of well-heeled worshipers.

[...]

Rev. Richard Edgar expects to draw 300 viewers, twice his regular membership. Like most pastors across the nation, Edgar will not charge admission but will ask for an offering.

"We want to show Hollywood that there are enough people in the churches to support good, wholesome entertainment without all the blood and guts and sex and vile language," he said.

when it hits theaters, will attendance be restricted to "christians only...?"

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