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And, yes, I DO take it personally: Toys run amok
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Thursday, August 11, 2005

Toys run amok

for those, like me, who thought that the ford f-350 superduty, 4wd, cummins diesel 4-door, extended cab pick-up and the hummer h2 were the epitome of O-M-G, i've been sadly mistaken...

Example
International's CXT pickup truck is built on the
same platform as the company's snowplows.
The new CXT from International is hu-freakin-mongous. This bad boy is nine feet tall. It's got thigh-high tires, and two running boards up to the cab, and door handles you have to stretch for. When the bed gate folds down it's about as high as a mantelpiece. The truck is built on the same platform used for snowplows and dump trucks. It carries six tons -- some three times what a normal pickup would tote -- tows up to 22 tons, and comfortably seats five people, even with embarrassing body mass indexes.

International sees several potential markets: small-business people such as landscapers; dealers who may want to use it for its promotional value; high-profile people who need showy Bigfoot-type rides; large companies like Coca-Cola, which is using the truck to promote its new Vault energy drink; and outdoorsmen who might have boats to haul or duck blinds to cart around.

The CXT was designed as a promotional tool, says David Wrobel of International's marketing wing. Coca-Cola has bought a few; so has Irwin Tools. No surprise, some celebrities have taken a shine to it, too. Demi Moore's paramour, Ashton Kutcher, has one. So does the NBA's Jalen Rose. The company has sold 250. Each one retails for $120,000. A tow hitch costs extra.

this is what happens when the richest country in the world keeps raising the bar on what "over-the-top" really means - you get something so obscene and so nauseating in terms of the "you-HAVE-GOT-TO-BE-KIDDING-me" factor, it beggars desecription... is this what it means to live in america...? god, i hope not...

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