Calling all Democrats...! Read the "Rules of Perception..."

mr. populist from daily kos offers this...

[This is a] public domain essay written by an anonymous writer who describes himself as a "high powered Madison Ave. advertising executive." He uses the alias "Coty Jarrett" because many of his clients are Republican politicians and opinion leaders. His motive for writing the essay is simple: he's sympathetic to the Democrats and wants to pass on privileged information on how Republicans win elections.

there are twelve of them... this is the intro...

THE RULES OF PERCEPTION

John Kerry went to Vietnam, saved a man's life and was wounded. Somehow, the voters perceived of John Kerry as a coward who never served his country and would not be tough enough as our commander-in-chief. George W. Bush avoided Vietnam and failed to fulfill his National Guard obligation. Somehow, the people of this country perceived of George W. Bush as a heroic military man and a courageous commander-in-chief.

This is called MANAGING PERCEPTION. Not just managing the perception people have of YOUR guy, but more importantly, managing the perception people have of the OTHER guy! In 2004, more people perceived that Kerry was bad and Bush was good. Just enough people for Bush to win the election.

Which brings us to a cold hard fact: if the Democrats want to take back Congress in 2006 and the White House in 2008, they must become as good as Karl Rove at managing perception. The good news is, it's not some trick only Karl Rove knows the secret to. Managing perception is not even all that difficult once you know the rules.

i have only one problem with this... no one should ever aspire to be "as good as karl rove..." NO ONE... but, by all means, read them anyway...

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