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And, yes, I DO take it personally: Loyalty to company, town, job...? Forget it...!
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Monday, June 12, 2006

Loyalty to company, town, job...? Forget it...!

not in the you're-on-your-ownership society...
Maytag was bought by its rival Whirlpool in March, and 4,500 Maytag jobs will be lost as operations are merged, both at the headquarters and in factories in Newton [Iowa] and other towns. The cuts will be offset by 1,500 new positions for those willing to move to Whirlpool locations, especially in Michigan where the company is based. But Maytag the company is now gutted and replaced by the hollow marketing concept of Maytag the brand.

Shoppers probably won't notice, but Newton and the laid-off Maytag workers everywhere will feel a void. The economy is growing fast, but American workers are downbeat, and Maytag helps explain why. Jobs can be replaced, but the sense of safety and security cannot. The brand lives on, but the identity is gone.

i wish the nyt would stop parroting the "economy is growing fast" talking point... yes, for the super-rich, the owners, and the holders of capital, it's growing fast... for the vast majority of us tenant farmers, indentured servants, toiling (and disappearing) middle class, day laborers, marginally employed, and unemployed, it's going rapidly in the other direction...

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